Privacy & Cookies Policy
Effective date: 05 August 2025
Who we are
AdventureReady , registered at Halton Street, Dudley. Contact: lee@adventureready.uk.
What data we collect
- Usage data: pages viewed, links clicked, approximate location, device/browser info.
- Contact data: if you submit our contact form (name, email, message).
Why we collect it
- Analytics: to understand how the site is used and improve performance.
- Customer support: to respond to enquiries you send us.
Cookies and similar technologies
We use cookies and similar technologies for analytics. Non-essential cookies are only set when you give consent. You can change your choice at any time (see “Your choices” below).
Google Analytics (GA4)
We use Google Analytics to measure traffic and usage. Google may process information such as page URLs, page titles, and your browser/device characteristics. Google may also process your IP address to derive approximate location. Learn more in Google's policies.
Retention: Analytics data is retained according to our GA4 settings (typically 2-14 months).
Lawful basis
Where required (e.g., EU/UK), we rely on your consent to set analytics cookies. You can withdraw consent at any time.
Your choices
- Consent banner: you can Accept or Decline analytics cookies when prompted.
- Browser controls: you can block cookies via your browser settings.
- Google opt-out: you can use Google's opt-out options.
Data sharing
We share analytics data with Google (as our analytics provider). We do not sell personal information.
Data transfers
Analytics data may be processed outside your country. Google applies appropriate safeguards as described in their documentation.
Contact
For questions or requests (access, deletion, etc.), contact us at lee@adventureready.uk.
Updates
We may update this Policy. We'll post the new effective date above and, if the changes are significant, we'll notify you.